Baby boomers are trading the traditional holiday for the nip-n-tuck tourism package. Yvette De Stoop argues that it’s not such a bad idea.
Knowing no geographical boundaries, the cosmetic surgery tourism industry is fast becoming a phenomenon. This year alone, it’s predicted that Australians will spend $850 million on cosmetic and the baby boomer generation will account for a third of that total spend.
With 5.5 million Australian baby boomers reaching retirement age, they are now finding themselves in the perfect position to take some time out and do the things they want to do. With their children all grown up and less work commitments, they now have extra time and finances, giving them the perfect reason to finally enjoy indulging on themselves for a change.
By combining a little vitamin D, salt water, bikinis and a cheeky nip-n-tuck to their holiday they are transforming their lives. Often these baby boomers have had body image issues their entire life and now they feel they can take control.
In today’s globalised world baby boomers are able to extensively research their options regarding cosmetic surgery, comparing hospitals, doctors and pricing on a global level. When comparing the quality of services available internationally, it becomes clear that opting for cosmetic surgery overseas is a smart move. With some of the most highly skilled doctors, Bangkok (Thailand) claims to be one of the best destinations for cosmetic surgery in the world. This amazing city is the cornerstone of five-star hospitals that offer the latest high-tech state-of-the-art equipment.
If the allure of the five-star treatment isn’t enough, the staggering price difference between cosmetic surgery here and abroad makes it almost impossible to pass up. Costing only around a third of the price, the cosmetic surgery tourism industry seems to have it all. This dramatic price difference now means cosmetic surgery is accessible to people who otherwise wouldn’t be able to afford it, removing the financial divide. Previously, only wealthy Australians could afford these procedures locally.
Dr Meredith Jones of the University of Technology Sydney is currently researching the cosmetic surgery tourism industry and says there has been a dramatic shift in the reasons why people get it done. With the emphasis no longer revolving around the price difference, today baby boomers are drawn to the level of technology, quality of doctors, hospitals and care available abroad.
With this in mind it’s little wonder the cosmetic surgery tourism industry is booming. The thought of indulging in a ‘holiday’ that transforms your body and essentially your life is nothing short of ingenious; and all whils enjoying the privacy of a five-star hotel, where you don’t need to lift a finger. It almost sounds too good to be true.