Marketing to baby boomers

Image: Tourism Australia

Tourism Australia’s ‘There’s Nothing Like Australia’ campaign has over 50s travellers in the UK in their sights. How will they attract them? Kahla Preston reports.

The latest phase of Tourism Australia‘s global campaign, ‘There’s Nothing Like Australia’, is currently screening in the UK. By using social media and digital marketing, along with fresh, diverse images, they are hoping to attract the over 50s market. Kahla Preston reports.

You can check out the ad here.

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